The Social Network

MySpace… Bebo… Facebook… XangaFriendster… LinkedIn…Bing… Twitter…Chatter…the list seems endless.  Social networking sites are all the rage and have become an essential marketing tool for both large and small businesses.  Similar in comparison to the “six degrees of separation” concept wherein every person is only separated by five intermediaries, social networking exposes your business to like-minded people who in turn expose you to their like-minded friends,  who in turn expose you to their like-minded friends,  etc., etc…  Social networking existed pre-internet, however, it took much more time and effort, e.g. attending trade shows, conferences, and/or community events.  Now, the same results can be accomplished in the comfort of your home or office and literally within minutes.   Make no mistake, social networking is a powerful tool which speaks volumes for your business and should not be taken lightly.  It is essential that the information conveyed is accurate and appealing to a wide array of potential customers.   Approach it as you would “old school” social networking and meeting a client/customer face-to-face for the first time and remember “you never get a second chance to make a first impression.”  Get networked and get BAKED!!

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