Au Naturel

au na·tu·rel…French: au, in the + naturel, natural (state).  ADJECTIVE:  1.a. nude, b. in a natural state; 2. cooked simply.

All-natural (au naturel), a term used and abused in the food industry as a marketing tool, simply means naked, natural or in the simplest or plainest state.  In our business, we take that meaning to heart, using only the finest ingredients containing no artificial colors, flavors, preservatives and/or trans-fats and baking everything from scratch…i.e. plain, simple and naked.

The U.S. Food and Drug Administration, however,  allows the term “natural” to be used on a food label if it is “truthful,” “not misleading,” and when the food contains no added colors, artificial flavors, or synthetic substances.  Still, there’s a lot of gray area.  After all, arsenic is a natural ingredient, however, you wouldn’t eat it!!!  Therefore, with so much muddying of the waters, one must still diligently read nutritional labels.  Most likely, if you can’t pronounce it, it’s not natural.  

 In sum, although truly all natural ingredients/products are more expensive and sometimes harder to find, they are truly worth it both from a taste and health standpoint.  But don’t take my word for it, “the proof is in the pudding.”  GO AU NATUREL and GET BAKED!!!

Visit our website!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s