au na·tu·rel…French: au, in the + naturel, natural (state). ADJECTIVE: 1.a. nude, b. in a natural state; 2. cooked simply.
All-natural (au naturel), a term used and abused in the food industry as a marketing tool, simply means naked, natural or in the simplest or plainest state. In our business, we take that meaning to heart, using only the finest ingredients containing no artificial colors, flavors, preservatives and/or trans-fats and baking everything from scratch…i.e. plain, simple and naked.
The U.S. Food and Drug Administration, however, allows the term “natural” to be used on a food label if it is “truthful,” “not misleading,” and when the food contains no added colors, artificial flavors, or synthetic substances. Still, there’s a lot of gray area. After all, arsenic is a natural ingredient, however, you wouldn’t eat it!!! Therefore, with so much muddying of the waters, one must still diligently read nutritional labels. Most likely, if you can’t pronounce it, it’s not natural.
In sum, although truly all natural ingredients/products are more expensive and sometimes harder to find, they are truly worth it both from a taste and health standpoint. But don’t take my word for it, “the proof is in the pudding.” GO AU NATUREL and GET BAKED!!!