One recurrent dilemma in running a small business is determining proper pricing. Whether it be retail and/or wholesale, proper pricing can make or break any business, especially a small one. We are constantly tweaking and re-tweaking our prices to stay competitive and profitable. Unfortunately, there is no special formula…no pricing guru to enlighten you as to the magic number. However, there are several strategies/tools available to assist you in reaching your price point; i.e. competitors’ price, ceiling price, and price elasticity to name a few. In that regard, we’ve included an article we’ve found helpful…hope you do, too. Take care and get Baked!